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The old 8 to 10 second rule has diverged into the haves and have nots. Broadband users expect faster response times, while narrowband users have been left behind. As broadband becomes more widespread the size of the average web page has increased to over 300KB and the average number of objects has increased to over 50 per page. Users experience psychological and physiological effects when interacting with web pages, experiencing frustration when not completing tasks and engagement at faster web sites. Narrowband users are suffering the most from the speed tax of objects that now dominates most web page delays. Increasing the speed of your site will improve your conversion rates, reduce shopping cart bailout rates, and make your site more appealing to users.
 
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