Ignoring Noise: Alexa vs Google Analytics
May I suggest that while one should look at many sources of data to determine your progress when it comes to Alexa vs Google Analytics traffic stats Alexa is completely unreliable.
Until this morning I’ve wanted to put some stock in it thinking that even if inaccurate at least it can be used to inaccurately compare different sites (your competition?). This, frankly, is wishful thinking at best & I’m abandoning the tool entirely. It is Noise.
I’ve been operating under the premise that my traffic has been falling steadily over the last 4-5-6 months. Alexa’s base traffic graph is six months. G. Analytics is one month. Should you be the type to Jump to Conclusions you could be lead astray. Hey, you’re busy building your biz, right?!
Long story short. Ignore Alexa numbers. G. Analytics tells me that my traffic has been steadily the same over the last six months despite Alexa’s best, and ultimately wrong, guessing.